Great summary of how “safety campaigns” like this encourage drivers entitlement to the road and spread ideas to children that it is the task of those outside of cars to be seen, not drivers to look where they are going and watch out for other road users.

Road Danger Reduction Forum

I have tweeted about the current campaign by the FIA (the international motorists’ organisation) using Formula One racing drivers to tell children to wear hi-viz clothing when walking. It’s had a lot of re-tweeting and comments, not least directed at practitioners with a road safety remit . For some of us, this is just a matter of sighing that “you couldn’t make it up”. Others have argued that there is no evidence that campaigns like this will actually protect children. For many this is just a seasonal irritation – or even a partially useful intervention – to be accepted while we try to get on with the business of real road safety – reducing danger at source.

But we believe that this kind of intervention tells us a lot about what is going wrong – and what needs to change – if we are to have a civilised approach to…

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