I can’t go to the Melcrum Workshop next week as I’ll be in Berlin for smarter cities event but this looks like an interesting event and Abi Signorelli is a very keen proponent of social tools at Virgin Media.

Here’s what they will be covering:

  • How are companies actually using social media to engage employees and other stakeholders?
  • How do you convince a sceptical manager that social media can make a difference?
  • What works and what doesn’t?
  • How do you get started?
  • And how do you measure your results?