Now Aldi and Lidl have their critics, some say the equipment is “crap.” Of course, Bradley Wiggins is hardly going to pop down to either shop and pick up a pair of shorts, but then again he doesn’t have to. The great thing about these outlets (and Tesco to a lesser extent) is that they make this gear accessible to those that wouldn’t normally go into a bike shop.
I picked up 2 pairs of shorts, 1 top, 2 pairs socks, 3 pairs of gloves for £32 – last year I bought a pair of shorts for £20 in a well known cycling chain store – you work it out and on close inspection between the shorts I got in Aldi and those last year, they look incredibly similar, right down to the coolmax insert and grips on the legs.
Only a couple of months ago I picked up a pair of cycling shoes in Lidl for £14. I cycle a fair bit but didn’t want to spend £40 or £50 on a pair of shoes plus whatever for new pedals. I have to say I’m really pleased with them.
Fine, if you want to stick to your Specialized gear at 4 times the price, good luck to you. For the masses this represents a real bargin and a way to get people back on bikes and out of cars.