Next week we will discuss how the re-org of our comms roles within services will be worked day-to-day.

To an extent, partner format we shall move to is something I do already. To provide value to people you can’t do too much – advice and support will enable more people to do things themselves, and lead to better local comms and a clearer picture for the guy/gal on the ground. You just need to guide people, that way you can spread yourself a little thinner.

Execs and management have to realise that this is in their interest to not just tells comms what should and shouldn’t be done. It may look like anyone can do this but it does take a little brain power.

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