Why most brands fail at social network marketing

Here Jeremiah Owyang, talks about his report on good and bad social network marketing.

This couldn’t have arrived at a better time considering the number of conversations I’m having with Marketing now about Social Media.  Having worked in Marketing Communications a few years ago I guess I can see what it is like from both sides of the fence.

One of the reasons I moved out of marcomms because I wanted to do more of this stuff and Communications seemed the best place to do it.  As it turns out, I was right, but now being dragged back to marcomms.

Robin Hamman joins Headshift

Two (rss) feeds become one.. as talented social whizz joins whizzy social media company.

Lee Bryant said:

I have been a fan of Robin Hamman’s work at the BBC for some time, and I rate him as one of the most knowledgeable people in the UK about online communities, user engagement and online journalism, among other things. So when we were offered the opportunity to work with him, we snapped it up. Robin will lead our social media practice working with existing and new clients on social media and user engagement projects.

Nice work if you can get it.

The Greater IBM Connection

Well I finally got round to joining this Xing group for current and mostly former IBMers.

Having taken up the role of New Media in UK Communications (whatever that means) this seems like a logical step to make, not only to expand my network and keep in touch with old friends from IBM but also to see what it is all about. Is it different from LinkedIn and Facebook?  Well yes, very different from Facebook but LinkedIn, not so sure… need some more investigation.

Anyway, if you are an old IBMer sign up and see some old faces.

greateribm.xing.com/index.html

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Some thoughts from the 2nd european blogging summit

Yesterday Andy Piper and I went to the 2nd European Blogging Summit in London.  Indeed Andy did a fine job as the first speaker.

Apart from being in a very hot room (what news) the gathering was actually quite enjoyable from a personal view. That basically equates to I know more than I thought I did and much more than many people that attended.  This was confirmed when Robin Hamman (BBC), the chairman for the morning mentioned Technorati, and everyone wrote it down for reference. The scene was set.

My two fav speakers, apart from Andy of course and Robin, we’re Oxfam and Headshift.

Oxfam because it is great to see a large organisation moving so quickly and trying out new things and having such a positive attitude in doing them.  Sure they understand the risks and pitfalls but they realise that they need to harness technology and go with the flow.  If it doesn’t work, nevermind.  Perhaps they are in a lucky position being a charity. I don’t know.

Some of you may know Headshift, this is the first I had heard of them, the guy next to us was from Nesta and was/is a client.  Well the Headshift talk pretty much followed the way we work and the way we think - there were some elements about intranets that didn’t reflect my view but I could see where he was coming from. 

There was a lawyer presenting from Covington - looking at the handouts it was a touch negative - but his delivery was more realistic about the whole thing and was probably covering bum more than anything (as they do).

On reflection the audience (which could have been bigger) showed the varying levels of understanding and belief in social networking tools, not just blogging, that you see on the street.  It was never going to shake the world or say a great deal new but it was good to see the variations played out by the presenters.

I think we still have a long way to go before corporate get this.

Thanks and well done to Andy… he has also written a more in depth account.

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Did you get here by a search?

I seem to get two visitors a day no matter what - no matter what sort of crap I write about basically because people search for “Jaunty Angle.” I’m guessing they are looking for someone else..

Anyway, if you come here by mistake - please just say hi, ciao, bonjour, ni hao, something.

Blogging hell

Blogging is now probably a hotter in the media than “I’m a celebrity big brother on a horse, with dance fever, love island.” Not hard actually, the reality tv shows have certainly lost their sheen this year. Indeed, blogging is probably the new reality show if this weeks news is anything to go by.
Two stories which have been done to death this week are the PA “dooced” in Paris and a lesser one, Copper blogs.

The general feeling is that the PA in question was unlucky and the firm she worked for have brought more bad pr upon themselves than anything that was being blogged about.

A copper blogging however has probably got less support, mostly from people I think that don’t blog - as I’m talking about tv, radio, press coverage. “Why are you wasting time blogging, get out on the beat!” said one contributor to PM on Radio 4 today. Ahhh…bless. The BBC article says that the copper in question is the first to start an “online weblog,” well it wouldn’t be much cop if it was offline.
BTW, it is quite funny that the spell checker on wordpress fails to recognise blog, blogged or blogging as correct words.

hack day

Over the last couple of weeks some poeple in our company have been running a hack day, inspired by Yahoo!

A bunch of people thought it was a good idea and so a grassroots revolotion has taken place and the event just took place… no questions, just action.

I was lucky enough to be involved in a small way to get the initial message out into intranet after the swell of interest had built up on the internal blogosphere.. where else?

The effort that some of the people have put into this, to organise it is amazing.. and the results are too.

We had over 50 entries from USA, Canada, Brazil, UK, France, Spain, Germany, India, Australia.

Tuesday we had a presentation day - with two virtual meetings of some of the best - recorded of course as a podcast.

Not bad for 10 days, eh?

Kelly can tell you more…

working hard - blog on

It’s now Wednesday - albeit only the first 37 mins of it.

Been too busy at work to even think about starting things here. Internal blogging at work is proving a valuable tool and although I’m getting more contacts, it does generate a lot of things I feel I must do.

I’ll talk more about my internal blogging experiences within the company I work for as this develops.

BTW, I work in communications, as in internal communications or what some people call Employee Comms. Whatever you call it, it is the same thing, just a different time reference.