Here Jeremiah Owyang, talks about his report on good and bad social network marketing.
This couldn’t have arrived at a better time considering the number of conversations I’m having with Marketing now about Social Media. Having worked in Marketing Communications a few years ago I guess I can see what it is like from both sides of the fence.
One of the reasons I moved out of marcomms because I wanted to do more of this stuff and Communications seemed the best place to do it. As it turns out, I was right, but now being dragged back to marcomms.
Indeed. I work in a big shiny corporate video company but I seem to be spending most of my time talking to companies about user-generated stuff. I think it’s a fascinating development, and adding it to the comms mix could be very potent indeed. But I don’t see many people knowing what to do with it – a solution in search of a problem. Whoever can come up with a cool enough problem could win big. We’ve got some great ideas – be good to talk them through with you.